Meet The Team
ED ULIBARRI | President
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Ed Ulibarri launched LVX Marketing with his partner, John Hernandez, covering California, Hawaii, Nevada, Utah, Arizona, and New Mexico. Ed started his sales career learning the retail piano business with Sherman Clay in 1980 where he became a Presidents Club member for three years. From there, Sequential Circuits hired him to be their west coast sales rep where he thrived in the burgeoning synthesizer market. In 1986 Ed became the District Sales Manager for Roland Corp. US for Northern California, Nevada and Utah, a successful career spanning over 26 years.
Ed has exceptional skills in building and maintaining dealer relationships, effective communication, and strategic thinking. Ed has a proven ability to analyze customer needs and provide innovative solutions for todays tough marketing challenges. He has launched creative retail promotional events to capture and access unique sales opportunities for his dealers.
Ed has been a professional musician for over 45 years as a keyboard player as well as an accomplished vocalist”he understands the musicians needs. He has written and recorded music with many successful artists including Mike Pinder from the Moody Blues, Ross Valory of Journey, Jon Anderson of Yes, and Eddie Money. His band, Alexis, signed by MCA records in 1977, toured with Foreigner and Styx.
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JOHN HERNANDEZ | CEO
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John Hernandez has extensive retail, management, and wholesale experience.
1979-1981 - Management and top in sales for a multi-million dollar camera chain, Brooks Cameras.
1981-1988 - Management and top in sales at The Goodguys. General manager of a 7 million dollar a year location in Silicon Valley.
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1988-1993 - General Manager for New World Music & Sound in San Diego. John took the store from strict pro-audio to full MI including procurement of Pearl, Fender, and Zildjian. He was also instrumental in sales and demonstrations of specialized electronic percussion for Drum Kat, Roland, and many more early cutting edge technologies.
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1993-2012 - Roland District Sales Manager for portions of Northern California and Hawaii. Winner of numerous sales achievement awards. Setting up new markets, product training and most of all providing impeccable customer service. Mentored many businesses and achieved long lasting relationships with accounts.
In December of 2012 John Hernandez co-founded LVX Marketing along with long time business partner and friend Ed Ulibarri.
John attended the very first Electronic Music class at San Francisco State University in 1977. Since then has been one of the movers and shakers in the electronic percussion industry. John has been a professional drummer for over 40 years and conducted the Roland V-Drum clinics and workshops in Northern California and Hawaii. Prior to that John was doing clinics for Drum Kat in the late 80′s and early 90′s. John also attended recording engineering school in San Diego for 4 years in the late 80′s-early 90′s and is currently a producer, engineer, and mastering engineer. John also plays keyboards and is a master synth programer, plays guitar and bass. In the last few years, John has been consulting on many projects from House of Worship, Theater, Conference Rooms, and Home Theater design.
Raised in Denton Texas…Moved to California 1980 to work with the Original Schecter Guitar Research. Moved on to Paiste Cymbals, HSS and then 15 years with Pearl Corporation. Been in the MI Business for over 39 years.
Still active playing drums in Los Angeles. Recently recorded album with Black Squirrel Band which was a great experience. Based in Woodland Hills with my wife of 35 years Mia.
Happy and excited to join the LVX Team!
Scott Hunter is a sales and solutions specialist in Mini LED video wall systems, focused on delivering high-performance visual technology for commercial, entertainment, and architectural environments. Based in Santa Monica, CA, he works with clients to design, specify, and implement LED display solutions that combine technical precision with real-world usability.
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With experience in both sales and system integration, Scott supports projects from initial consultation through installation and long-term support. His work includes needs analysis, system design, product selection, and coordination with engineering and installation teams to ensure successful deployments.
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Scott specializes in LED wall solutions for:
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Video Production and Broadcast Environments
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Houses of Worship
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High-end Home Theaters
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Schools and Universities
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Corporate and Boardroom Installations
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Trade Shows and Experiential Marketing
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Touring and Concert Productions
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Rental and Staging Companies
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Retail Environments and Menu Solutions
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Local Government Installations
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Scott is known for translating complex display technology into clear, practical solutions tailored to each application, whether the goal is immersive storytelling, mission-critical communication, or audience engagement at scale.
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Scott is passionate about helping clients adopt Mini LED technology that enhances visual impact, improves reliability, and maximizes long-term value. He remains actively engaged with evolving LED standards, pixel pitch technologies, control systems, and installation best practices.
Joseph was born into California in the late 50‘s, grew-up during the tumult of the 60’s and the excess of the 70’s. In the 80‘s he started his first 8 track analog recording studio which grew into a 16 track, and graduated from college with a BFA in Film Production. When he went off to college he studied audio engineering under Jim Anglesey and worked at Suite Sound 24-track recording studio in Salt Lake City, UT. After graduating college he went to work for Disney/Touchstone in Burbank. In the 90’s he returned to running his recording studio in Utah and went digital, and worked 3 years in Pro Audio/MI retail on the side. he then worked as an independent audio sales rep for the next 16 years for premier MI, Pro Audio, and contracting lines. In 2010 he went to work for Musicians Friend as a customer service account manager. In 2011 he went to work for Performance Audio and ended up managing their first satellite store. “Things have now come full circle. I look forward to working with the LVX Marketing team serving the Rocky Mountain States.”